Going all the way back to when I was pursuing a degree in Journalism, I liked to combine skills. Often in my photo classes, I’d not only take the pictures, but then I’d lay them out in a spread with a story I wrote. I’d get a grade, plus a page in The Battalion, A&M’s student newspaper. 

Jump to today, and still I’m applying the same skills. For example, my company developed deep understanding of the cellular industry using cellular connections for a secondary link for network management. Working with a content expert, I created the key points and our story for a Things You Need to Know campaign. That turned into a webinar (and a 1-min highlight reel), a web page, a white paper, a blog, social posts, and an email campaign that gave our audience multiple opportunities to show their interest in the topic and get a product demo.